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Timex Corporation is a huge and established producer of watches and was founded in 1854 as “Watebury Clock”, located in the Naugatuck Valley (Connecticut, USA). During the nineteenth century the Valley was best-known for its diverse resident watch producers and accordingly for a long time best-known as the “Switzerland of America”. Today the Timex Group B.V. is owned by the Fred Olsen & Co Group and a great part of Timex Group USA, Incorporated.

Creating the first Mickey Mouse wristwatch in history

In 1880 Waterbury gained its first big success when they built an economically priced mechanical pocket wristwatch. Wris twatches became popular in North America in the early years of the 20th century and Waterbury also followed this trend. In 1933, they manufactured a special product: Licensed by Walt Disney himself, Waterbury produced the first Mickey Mouse wrist watch in history. The comic star’s hands pointed at the time.

Promotional slogan "it keeps on ticking"

It was 1950 when the name of the company changed. The wristwatcheswrist watches have been sold since this date under the new name “Timex”. A special characteristic trait of Timex were their so called “torture tests”. Wrist watches were encountered in extreme situations to prove their promotional slogan “it keeps on ticking”.

In the following three decades, Timex tried to expand their portfolio step by step. In the 1980s, for example, Timex joined the home computer market and produced computers like the famous “Timex Sinclair 100”. After this short experience, the company decided that they can’t compete with their contestants in this market yet and withdrew.

Nevertheless, during the 1970s and 1980s Timex became a big and best-known brand in North America, especially in the United States and Canada. Moreover, Timex is also worldwide known for their high quality wristwatches. Supplemental to its normal wristwatches, the Group manufactures a series of “PDA type watches” called “Timex Datalink” as well. In addition to that, Timex produces GPS active watches and related high tech equipment.

Headquarters in Europe, North America and Asia

These days, Timex has approximately 5.500 employees on amazing four continents. The Timex Group USA has sold almost one billion of its wrist watches worldwide. Since its foundation the products of the Timex Group are constructed primarily in Asia and Switzerland. The technology of its watches is developed in Germany and in the United States. Timex has headquarters in various countries in Europe, North America and Asia. Timex watches

Filed at 11:14 am under Jewelry Infos, School of Shopping
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